Inspiration evening: A PR STUDY’

Inspiration event / ‘A PR STUDY’

Save the date: on February 22, The Freeforce is organizing a new exclusive Inspiration Night: a PR Study.
Three prominent speakers will guide you through the opportunities, tactics and processes of public relations:

Kerrie Finch, CEO of FinchFactor
Susanne van Nierop, creative editor at Adformatie and Creatie
Bert Hagendoorn, positioning for creative agencies

Just like international brands and big agencies, freelancers constantly search for new ways to build and manage their reputation with outstanding work and good PR.

Each speaker will focus on different areas of PR. Ranging from international views, handy tactics, delicate processes and social media all the way to the publishers point of view.

Our friends at Usual Suspects have offered to host the FREE Inspiration Night.
They are situated at the Bagagehal, KNSM Laan 139 in Amsterdam

This exclusive event will be held on Wednesday, February 22.
We start at 19.00 and we will have plenty of time for drinks at the bar after the event.

Kerrie Finch, FinchFactor founder & CEO, ( for 4 years. One of Europe’s foremost experts in how creative companies – and their clients – present themselves. Specialised in international reputation management to support business development by using PR in it’s broadest, most eclectic, sense. Fifteen years of experience working with international companies HQ’d in the UK, Sweden, France, North America and The Netherlands. Past positions: PR Director at Wieden+Kennedy Amsterdam.

Susanne van Nierop, Senior editor Adformatie and Creatie ( for 7,5 years. Susanne van Nierop specializes in creative work and selects which work is highlighted in the weekly Adformatie and on She also represents Adformatie in several juries like SpinAwards and Agency of the Year.

Bert Hagendoorn, positioning for creative agencies ( for 4 years. For creative business it’s essential to get exposure and be put on the map with clients, where positioning is key and PR is the vehicle. Knowledge of the market and creative work is needed, as well as the right network. Bert also works for Adobe, is chairman of the Dutch Adobe User Group, blogger and member of juries like SpinAwards and The FWA.

A limited number of tickets is available exclusively for freelancers of RSVP before February 15 by sending an e-mail to

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